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Tradelink relocates to new site in Alexandria

Nov 18, 2016

The Tradelink Waterloo branch recently relocated to the trendy suburb of Alexandria in Sydney’s CBD. The new branch features a ‘flagship’ showroom displaying a wide range of quality bathroom, kitchen and laundry products from leading brands, along with a large warehouse with a drive-through facility with Gantry Crane to support Sydney’s commercial market.

What’s more, from early 2017 the branch will be co-located with Tradelink’s sister company, Laminex – Australia’s leading manufacturer and distributer of premium decorative surfaces – making it easier for you and your customers to find what you need in one handy location.

Tradelink’s General Manager of Operations, Tim Broxham said that the new Alexandria site is a great example of how we’re identifying opportunities to improve our service offering by positioning stores in better, more convenient locations.

“We continually review our sites to ensure we are in the right locations to support customers,” he said.

“Alexandria is an up and coming area at the centre of a regeneration and redevelopment hub. The ‘flagship’ showroom and warehouse offer customers a modern and comfortable space that showcases our exciting new range.”

Alan Ball, Tradelink’s General Manager, said proximity to the Waterloo store was also a key consideration when selecting a new location.

“Customers have been using the Waterloo store for many years and we wanted to ensure our move would provide a better working environment, easier access for customers and close enough for it not to be a burden.”

Tradelink has a clear strategy for upgrading and investing in our network over the coming years, with a focus on improving service and convenience for plumbers and improving our offer to retail customers with new and refurbished showrooms.

“We are midway through refurbishing our entire network of showrooms with the aim of 100% completion by September 2017,” said Tim.

“The Alexandria showroom showcases our broad range of products. Our showroom refurbishment program is all about improving the look and feel of our showrooms, so that plumbers can be confident in sending their clients to us for product selection,” says Alan.

“The style and refit of the Alexandria branch shows Tradelink’s ongoing commitment to improving customer experience, ensuring we remain in the locations that matter to our customers and supporting the growth of new branches in areas where customers require a more localised service offering”

Not only are we planning to revamp our entire network of 200 plus stores over the coming years, Tradelink also has bold plans to significantly expand its national footprint.

Our bold commitment to open 20 new stores each year for the next three years, along with our extended Customer Service Promises and new customer loyalty program, Tradelink Rewards, are just some of the ways we are working to improve our offering and service to customers.

The new Alexandria store is located at 69A Bourke Rd, Alexandria.

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